Sherri Hrycay

Sova Design is the fashion design house of Sherri Hrycay. Sherri is a milliner, and is also the designer and producer of special occasion women’s and children’s wear. Sova hats transport you to fantastical places and are the perfect accessory to elevate everyday fashion. Sova Design promotes a unique lifestyle. We believe one-of-a-kind and handmade goods form the essence of a bygone era where quality and style superseded consumerism and materialism. Distinguish yourself from the crowd. Find your dream hat at Sova. Ready made and custom hats are available to both men and women.

I create each hat by hand-blocking on wood forms that I have collected from all over the world, both new and antique. My fur felt (not wool) is sourced from a 200-year-old factory in Eastern Europe. I create the hat by steaming and blocking it on top of the wooden forms. I hand sew all the finishing and embellishments to create your one-of-a-kind hat.

It’s an honour and privilege to do what I do: create custom pieces my customers love to wear and covet, hopefully passing them down for generations. I am often inspired by what surrounds me. I am influenced by travel, architecture, antiques, and characters in books. When I am creating a hat, I like to time travel in my mind to different eras. I study vintage hats and unique textiles and felts. The availability of unique materials and expert teachers and milliners plays an important role in my designs and advancing my collections.

I have created and sold hats in Australia, England, and France. My hats have been sold worldwide and are included in Ms. Sophie Trudeau’s collection, as well as owned by Marion Boyce (Miss Fisher’s Murder Mysteries, The Dressmaker). Currently they are available in stores across Canada, including Niagara on the Lake, Saskatoon, Regina, Edmonton, and Banff. I have been commissioned by Government House in Saskatchewan to replicate a variety of the Queen’s hats throughout her reign and this exhibit was opened by Prince Charles (now King) in 2012.

What inspires you?

My inspiration comes from the earlier part of the 20th century, as well as my French heritage.

Where did you learn your medium?

Initially I was a self taught milliner but very early in I began master classes overseas. Finding my long lost family in France in 2020, I was surprised to find that my grandfather I never knew was also a hat maker in the famous French Mossant hat company.

Recently my hat was chosen by world renowned hat designer Stephen Jones (Dior) to be included in a fashion show in Chazelles-sur-Lyon at Atelier Musee du Chapeau, where I was able to meet my idol and share my story .

How do you define craft?

Craft keeps the skills alive. Instead of off shore manufacturing, we are creating with our hands products and art that are unique and high quality.

CONTACT

Sova Design

Instagram: @sovamillinery

Retail Representation:

SCC Fine Craft Shop, Saskatoon, SK