Professional Practices

Saskatchewan Craft Council Presents

Professional Practices – Spring 2021


In case you missed it, our virtual workshops are available to watch on Youtube: Ready, Set, Go! – Preparing to Wholesale Your Craft; Getting Ready to Export; and Trends and Opportunities in Craft. 









Developing a Marketing Plan for Your Next Product Launch
6 weeks – Tuesdays, May 25th – June 29th, 7 – 9 pm

Facilitated by Michael Peterson and Laura Helgert

Our marketing specialist for this course is Daria Malin of Boost Strategic Coaching. Daria is a strategic advisor to business owners and professionals in the areas of business development, personal branding, and advertising. Daria is also the author of Hands-On Marketing: The Small Business Owner’s Guide to Advertising and Branding. With over 20 years’ experience in sales, marketing, and media advertising, she brings clarity to the process of building a business and provides audiences with measurable steps to take their career to the next level. She motivates professionals from every walk of life and stage of success through her interactive sessions and attendees leave energized and inspired to set and achieve their next big goals. Free for SCC members to participate in this course. 

More details about this course here:  Developing a Marketing Plan for Your Next Product Launch

Save your spot: REGISTER


Métis artist Michael Peterson developed and co-leads the Saskatchewan Craft Council’s Professional Practices program. He is Executive Director and Co-Founder of Void, a non-profit screen print and risograph studio in Saskatoon, as well as the brand Shop Cold Pizza. He served as Nuit Blanche Saskatoon’s Curator from 2017-19 and is Project Manager for the University of Saskatchewan Art Gallery’s multi-year project Shared Spaces, exploring how Augmented Reality can create opportunities for connection through art. Michael received his BFA from the University of Saskatchewan in 2009 and his MDes (Master of Design) from Emily Carr University of Art + Design in Vancouver in 2015.

Laura Helgert co-leads the Saskatchewan Craft Council’s Professional Practices Program. For close to a decade she served as Persephone Theatre’s Box Office and Rentals Manager and is currently Box Office Manger for the Saskatoon Fringe Festival. She is Chair of the Saskatchewan Playwrights’ Centre and Manager, Operations and Finance for Shop Cold Pizza. During the day, Laura works as Executive Services Coordinator at the accounting firm EY where she supports three partners, including the Managing Partner.


Given the challenging times we are in there is no charge for SCC members to participate in this course. “Professional Practices” is a program of the Saskatchewan Craft Council, with funding support from Creative Saskatchewan. This course is only available to members of the Saskatchewan Craft Council.

The Business of Wholesale and Exporting Craft series is presented by the Saskatchewan Craft Council with funding support by: Western Economic Diversification Canada/ Diversification de l’économie de l’Ouest Canada and Creative Saskatchewan.




For more information about these courses, please contact:

Michael Peterson and Laura Helgert


Carmen Milenkovic
Executive Director