Professional Practices is a program of the Saskatchewan Craft Council, with funding support from Creative Saskatchewan. These courses are only available to members of the Saskatchewan Craft Council. To become a member, click here.

Saskatchewan Craft Council Professional Practices Program presents:

Sales & Marketing Masterclass for Craftspeople

Powered by Boost Strategic Coaching

Application Deadline: January 21, 2025

Classes begin the second week of February

Five Month Online Course: February – June 2025
Facilitator: Daria Malin, Boost Strategic Coaching
Available to SCC members in good standing. Not a member? Join today.
Limit of 12 participants. Applications will be assessed on availability,location of the participant, desired outcomes, and commitment to the program.
Costs of the program are underwritten by Creative Saskatchewan and the Saskatchewan Craft Council. There is no fee for participating. Given that we have limited spaces available, selected participants are asked to attend all sessions and commit to all aspects of program delivery.
Who is this for? Professional craftspeople who are ready to focus on building their business and marketing strategies.

Craftspeople, we know you got into business because you have something beautiful to offer the world. However, you may never have had the opportunity to build your sales skills. You are the face of your business – there is no better person to sell your work than you.

The curriculum presented in the Sales & Marketing Masterclass will solidify participants’ marketing strategy and create processes that you will be able to implement into your day-to-day activities. We want business development to become part of your regular practice instead of an unwelcome afterthought.

Course set-up:

Five month program
New theme each month
Each month:
- Week 1: Video module and workbook made available on our online learning platform (and prompted via email). Quiz to end each module that will be submitted to Boost Strategic Coaching.
- Week 2: Live one-hour coaching session via Zoom.
- Week 3: Video module part 2 and extra resources made available on our online learning platform (and prompted via email).
- Week 4: Live one-hour Q&A Session via Zoom, reminder email to finish up the month, and next month’s topic announcement.

Monthly themes: